Complaint lodged against the drink Dragon Soop has been upheld. 

Posted On: 4 April 2023

NIADA are delighted that one of the complaints lodged against the drink Dragon Soop has been upheld.  

We feel it is important as an alliance who deliver Alcohol and Drug services, to highlight the worrying trends and feedback from our young service users regarding caffeinated alcoholic drinks.  

We are satisfied with the response to this concern and look forward to any amendments made to the marketing of the brand as a result. 

NIADA continue to have concerns over the promotion of caffeinated alcoholic drinks particularly for younger users where the risk of the caffeine masking the effects of the alcohol may lead to increased health harms and disinhibited risky behaviours.     

More info on the complaint is available here:   » Dragon Soop Venom (